Digital Marketing

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Digital Marketing

Digital Marketing Training

Introduction to Marketing:

1
Marketing Fundamentals
2
Marketing Mix
3
Inbound Vs Outbound Marketing
4
Value Proposition
5
Branding & Brand Positioning
6
What is Digital Marketing
7
Digital Marketing Framework
8
Digital Marketing Platforms and Strategies
9
Areas of Digital Marketing
10
Improving Brand Visibility
11
Niche Targeted Traffic Concepts
12
Understanding Leads
13
Strategies for Lead Generation

Content Marketing

1
What is Marketing
2
What is Content
3
Content Strategy
4
Types of Content
5
Why Content
6
Target Personal
7
Story Telling
8
Targeting Audience
9
How Content is Important for Digital marketing

How to Build Website

1
Domain Hosting Business
2
Website Language and Technologies
3
Basics of Html & CSS
4
Popular CMSs
5
What is WordPress
6
Layout of Website
7
Planning and Conceptualizing a Website
8
Create the website using WordPress
9
How to Install Templates
10
Tools and Panels in WordPress
11
Plugins

Search Engine Optimization (SEO)

1
What is Search engine optimization?
2
Google Algorithms
3
Importance of SEO in Digital Marketing
4
Understanding the website
5
Importance of keywords in SEO

On Page Optimization :-

1
What is On Page Optimization
2
Title Tag Optimization
3
Web layout Structure
4
File Name organization
5
Meta Tags Optimization
6
Content Optimization
7
Anchor tag optimization
8
Using Robots.txt in websites
9
Bread Crumbs
10
Rich Snippets
11
URL Redirection Techniques
12
Google Webmasters Tools
13
How to submit a website to GWT

What is off Page Optimization :-

1
Link Building Techniques
2
Types of Linking Methods
3
Do Follow and No Follow
4
Link Analysis Tools
5
Directory Submissions
6
Classified posting
7
Social Bookmarking
8
Classifieds for Inbound Marketing
9
Guest Blogging
10
Press Release

What is local SEO :-

1
What is Local SEO
2
Importance of Local SEO
3
Submission to Google My Business
4
Submission to Google My Business
5
Google My Business Page Optimization
6
Local SEO Ranking Signals
7
SEO Reporting Diagnosis of SEO
8
Website Position Analysis Website Monthly Reports

Search Engine Marketing (SEM)

1
What is website
2
What Is SEM?
3
Research and Analysis of Keywords
4
Introduction to Keyword Search Types of keywords?
5
Keyword Research Methodology Keyword Research tools
6
Market Research and Analysis
7
Competitor analysis
8
What is Google Ads
9
Types of Ads
10
Understanding inorganic Search Results
11
Google Ads Overview
12
Setting up a Google Ad Account
13
Campaigns, Ad Groups, Ads, Keywords and Extensions
14
Difference Between Search and Display campaign
15
How does Google Rank Ads
16
Understanding AdWords algorithm
17
Quality Score
18
Why Quality score is important?
19
What is CTR? Why is it Important?
20
Understanding bids. What is bidding strategy?
21
Pros and Cons of Different Bid Strategy
22
Creating search campaigns
23
Types of search campaigns – Standard, All features, dynamic search & product listing google merchant center
24
Creating our first search campaign
25
Doing campaign level settings
26
Different types of local targeting
27
Finding Relevant Keywords
28
Adding Keywords in Ad Groups
29
Understanding Types of Keywords
30
Creating Ads
31
Optimizing Campaigns
32
Importance of quality score in optimization
33
Optimizing with conversion report, performing keywords & non-performing keywords
34
Finding relevant websites for ads placement
35
What is remarketing?
36
Setting up remarketing campaigns
37
Creating remarketing lists

Facebook Marketing & Advertising

1
Understanding Facebook
2
Facebook Pages, Groups, Messenger and Facebook Live
3
Marketing Tools in Facebook
4
Understanding Types of Facebook Ads
5
Setting up Campaigns
6
Optimization of Campaigns
7
Facebook Pixels

Instagram Marketing & Advertising

1
Instagram Marketing Strategies
2
Types of Instagram Ads
3
Setting up Campaigns
4
Optimization of Campaigns
5
Instagram Analytics

Quora Marketing & Advertising

1
Quora Marketing Strategies
2
How to answer questions on Quora?
3
Types of Quora Ads
4
Setting up Campaigns
5
Optimization of Campaigns
6
Quora Analytics

LinkedIn Marketing & Advertising

1
LinkedIn Marketing
2
Types of LinkedIn Ads
3
Setting up Campaigns and Optimization
4
LinkedIn Analytics

YouTube Marketing & Advertising

1
YouTube Marketing Strategy
2
Setting up YouTube Account and optimization
3
YouTube Keywords Research
4
YouTube SEO
5
YouTube Analytics

Display Ads

1
Setting Up Display Campaigns
2
Setting Target Audience based on interest
3
Setting up Keywords, Topics, Placements
4
Display ads Image Dimensions
5
Optimizations

Email Marketing

1
What is Email Marketing
2
Importance of Email Marketing in DM
3
Types of Newsletter
4
Email Scheduling
5
List Creation
6
OPT in List
7
Email Template Design Parameters
8
Types of campaigns
9
What is Click Rate
10
Unique opens
11
Setting Up Email Marketing Account
12
What are autoresponders?

Affiliate Marketing

1
What is Affiliate Marketing
2
How it is Important in DM
3
Increase of ROI using Affiliate Marketing
4
Attribution Models
5
How Affiliate Marketing works
6
Affiliate Marketing Tools
7
Affiliate Marketing Websites
8
Identify Merchants

Marketing Analytics

1
Introduction to Google Analytics
2
How Google Analytics Works
3
Understanding GA Insights
4
Understanding cookie Tracking
5
How to Setup GA Account
6
How to Add Analytics code in website
7
Understanding Goals & Conversions
8
Understanding Bounce Rate & Exit rate
9
What is Link Tagging
10
Understanding Filters and Segments
11
How to View Customized Reports
12
Monitoring Traffic Sources
13
Monitoring Traffic Behaviour
14
Audience
15
Active users
16
Cohort Analysis
17
Demographics
18
GEO
19
Interests
20
Behaviour
21
Technology
22
Mobile
23
User Flow

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